69
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
69/100
5 owner reviews
Prices change daily — check the retailer for your size.
Head-to-head
Updated May 2026
Bridgestone Turanza AR10 vs Goodyear Assurance All-Season — Compared (May 2026)
Our Relative Score blends 60% objective test data with 40% owner-review signal — so any two tires can be compared even if they were never tested on the same day.
VS
84
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
87/100
48 owner reviews
Prices change daily — check the retailer for your size.
VerdictWinner: Goodyear Assurance All-Season — better wet, comfort and treadwear. Pick the Bridgestone Turanza AR10 if handling matters most to you.
Read full
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Category breakdown
7 categories, side by side
Each bar is the Relative Score for that category. Expand a tile to see the test results and owner ratings behind it.
Dry
Score (0–100)
Assurance All-Season leads by 16
Why this score
| Source | Turanza AR10 | Assurance All-Season |
|---|---|---|
| Tire Rack owners | – | 82 |
| Tyre Reviews owners | 76 | 80 |
| SimpleTire owners | – | 93 |
Wet
Score (0–100)
Assurance All-Season leads by 21
Why this score
| Source | Turanza AR10 | Assurance All-Season |
|---|---|---|
| Tire Rack owners | – | 71 |
| Tyre Reviews owners | 66 | 75 |
| SimpleTire owners | – | 88 |
Snow
Score (0–100)
Why this score
| Source | Turanza AR10 | Assurance All-Season |
|---|---|---|
| Tire Rack owners | – | 59 |
| Tyre Reviews owners | – | 30 |
| SimpleTire owners | – | 75 |
Comfort
Score (0–100)
Assurance All-Season leads by 20
Why this score
| Source | Turanza AR10 | Assurance All-Season |
|---|---|---|
| Tire Rack owners | – | 74 |
| Tyre Reviews owners | 70 | 85 |
| SimpleTire owners | – | 91 |
Noise
Score (0–100)
Why this score
| Source | Turanza AR10 | Assurance All-Season |
|---|---|---|
| SimpleTire owners | – | 89 |
Treadwear
Score (0–100)
Assurance All-Season leads by 17
Why this score
| Source | Turanza AR10 | Assurance All-Season |
|---|---|---|
| Tire Rack owners | – | 69 |
| Tyre Reviews owners | 67 | 20 |
| SimpleTire owners | – | 87 |
Handling
Score (0–100)
Turanza AR10 leads by 3
Why this score
| Source | Turanza AR10 | Assurance All-Season |
|---|---|---|
| Tyre Reviews owners | 68 | 65 |
Scores at a glance
| Category | Bridgestone Turanza AR10 | Goodyear Assurance All-Season |
|---|---|---|
| Relative Score | 69 | 84 |
| Dry | 76 | 92 |
| Wet | 66 | 87 |
| Snow | – | 73 |
| Comfort | 70 | 90 |
| Noise | – | 89 |
| Treadwear | 67 | 84 |
| Handling | 68 | 65 |
Higher is better. The Relative Score follows your weights below; category scores do not change.
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Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.
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Recomputed
Headline score
69
/ 100
Tire A
84
/ 100
Tire B
Only categories both tires have data for count toward the headline score.
From owners
Pros, cons & observations
Themes extracted from owner reviews across retailers and review sites — not the opinion of TireWheelGuide.
The Bridgestone Turanza AR10 is viewed as a competent, balanced all-rounder that performs reliably for daily commuting and standard driving conditions. While some users praise its crisp handling and longevity, others report inconsistent braking performance and concerns regarding rubber durability in extreme climates.
Pros
- Reliable all-around performance for daily driving
- Low noise levels and high comfort
- Good tread life and durability under moderate conditions
- Predictable and crisp handling characteristics
Cons
- Inconsistent grip during heavy braking
- Potential for premature cracking in extreme heat
- Average performance in high-demand or sporting scenarios
- Lack of confidence-inspiring feedback during emergency stops
Observations
- Users on compact vehicles like the Mazda 3 and Toyota Corolla report satisfactory daily performance.
- Performance in extreme heat, such as in the Middle East, may lead to premature rubber degradation and cracking on smaller 15-inch fitments.
The Goodyear Assurance All Season is widely regarded as a budget-friendly, comfortable, and quiet tire suitable for daily commuting in moderate climates. While many users report excellent longevity and value, a notable segment of the user base experiences significant premature tread wear and subpar performance in heavy snow or icy conditions.
Pros
- High level of ride comfort and low road noise
- Excellent value for the price point
- Reliable dry and wet weather traction for non-aggressive drivers
- Strong tread life for many users, with some reporting over 60,000 miles
Cons
- Inconsistent tread life, with reports of premature wear well before the warranty limit
- Poor performance in winter conditions, specifically on ice and deep snow
- Occasional reports of vibration and balance issues immediately after installation
- Reduced traction during heavy rain compared to premium alternatives
Observations
- Users on mid-size SUVs like the Toyota RAV4 and Honda CR-V generally report high satisfaction regarding ride quality and noise levels.
- Drivers of heavier vehicles or those in mountainous, snowy regions report that the tire struggles to maintain grip, suggesting it is better suited for flat, temperate environments.
Specifications
Specs side by side
| Attribute | A · Bridgestone Turanza AR10 | B · Goodyear Assurance All-Season |
|---|---|---|
| Category | Summer Ultra High Performance tires | — |
| Vehicle type | Passenger Car / Crossover | — |
| Sizes available | — | 51 |
| Rim diameters | — | 14″ – 20″ |
| Tread depth | — | 9/32″ |
| UTQG | — | 600 A B |
| Treadwear warranty | — | 65,000 mi |
| Sidewall | — | Blackwall |
| Max pressure | — | 51 psi |
Final verdict
Which one should you actually buy?
69
/ 100
Bridgestone
84
/ 100
Goodyear
Winner: Goodyear Assurance All-Season — better wet, comfort and treadwear. Pick the Bridgestone Turanza AR10 if handling matters most to you.
Pick tire B
Your priority is wet-weather safety
Goodyear Assurance All-Season scores 87 vs 66 on wet.
Pick tire B
You want the most comfortable ride
Goodyear Assurance All-Season scores 90 vs 70 on comfort.
Pick tire B
You want the longest tread life
Goodyear Assurance All-Season scores 84 vs 67 on treadwear.
Pick tire B
You want the most grip on dry roads
Goodyear Assurance All-Season scores 92 vs 76 on dry.
Tire A · Bridgestone Turanza AR10
Tire B · Goodyear Assurance All-Season
More comparisons
Also compared with
Bridgestone Turanza AR10 also compared with
Goodyear Assurance All-Season also compared with
How do we compare tires?
Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements) normalized against the best tire in each test and weighted toward recent tests. 40% comes from thousands of owner reviews collected from retailers and review sites. When a tire has only one of the two, we use what exists and say so.
Community buzz from Reddit and forums is shown for context only — it never changes the score.