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Head-to-head Updated September 2026

BFGoodrich Trail Terrain TA vs Goodyear Wrangler AT/S — Compared (September 2026)

Our Relative Score blends 60% objective test data with 40% owner-review signal — so any two tires can be compared even if they were never tested on the same day.

Tire A BFGoodrich

BFGoodrich Trail Terrain TA

All Season All Terrain and Off Road tires

BFGoodrich Trail Terrain TA tread pattern
Objective (60%)
69/100
3 professional tests
User signal (40%)
73/100
5 owner reviews
Dry
80
Wet
61
Snow
90
Comfort
74
Noise
19
Treadwear
85
Handling
64

Prices change daily — check the retailer for your size.

VS
Goodyear Wrangler AT/S tread pattern
Objective (60%)
–/100
No test data yet
User signal (40%)
88/100
27 owner reviews
Dry
94
Wet
90
Snow
84
Comfort
90
Noise
87
Treadwear
88
Handling
70

Prices change daily — check the retailer for your size.

VerdictWinner: Goodyear Wrangler AT/S — better noise, wet and comfort. Pick the BFGoodrich Trail Terrain TA if snow matters most to you.
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Category breakdown

7 categories, side by side

Each bar is the Relative Score for that category. Expand a tile to see the test results and owner ratings behind it.

Dry

Weight: Neutral
Score (0–100) Wrangler AT/S leads by 14
A — BFGoodrich Trail Terrain TA
80
B — Goodyear Wrangler AT/S
94
Why this score
SourceTrail Terrain TAWrangler AT/S
Professional tests (TWG score) 74 –
Tire Rack owners 86 71
Tyre Reviews owners 90 90

Wet

Weight: Important
Score (0–100) Wrangler AT/S leads by 29
A — BFGoodrich Trail Terrain TA
61
B — Goodyear Wrangler AT/S
90
Why this score
SourceTrail Terrain TAWrangler AT/S
Professional tests (TWG score) 60 –
Tire Rack owners 85 74
Tyre Reviews owners 58 –

Snow

Weight: Neutral
Score (0–100) Trail Terrain TA leads by 6
A — BFGoodrich Trail Terrain TA
90
B — Goodyear Wrangler AT/S
84
Why this score
SourceTrail Terrain TAWrangler AT/S
Professional tests (TWG score) 87 –
Tire Rack owners 91 77
Tyre Reviews owners 95 –

Comfort

Weight: Neutral
Score (0–100) Wrangler AT/S leads by 16
A — BFGoodrich Trail Terrain TA
74
B — Goodyear Wrangler AT/S
90
Why this score
SourceTrail Terrain TAWrangler AT/S
Professional tests (TWG score) 78 –
Tire Rack owners 83 70
Tyre Reviews owners 66 60

Noise

Weight: Neutral
Score (0–100) Wrangler AT/S leads by 68
A — BFGoodrich Trail Terrain TA
19
B — Goodyear Wrangler AT/S
87
Why this score
SourceTrail Terrain TAWrangler AT/S
Professional tests (TWG score) 19 –

Treadwear

Weight: Important
Score (0–100) Wrangler AT/S leads by 3
A — BFGoodrich Trail Terrain TA
85
B — Goodyear Wrangler AT/S
88
Why this score
SourceTrail Terrain TAWrangler AT/S
Tire Rack owners 87 73
Tyre Reviews owners 85 –

Handling

Weight: Neutral
Score (0–100) Wrangler AT/S leads by 6
A — BFGoodrich Trail Terrain TA
64
B — Goodyear Wrangler AT/S
70
Why this score
SourceTrail Terrain TAWrangler AT/S
Tyre Reviews owners 64 70

Scores at a glance

BFGoodrich Trail Terrain TA vs Goodyear Wrangler AT/S: scores by category (0–100)
CategoryBFGoodrich Trail Terrain TAGoodyear Wrangler AT/S
Relative Score 69 87
Dry 80 94
Wet 61 90
Snow 90 84
Comfort 74 90
Noise 19 87
Treadwear 85 88
Handling 64 70

Higher is better. The Relative Score follows your weights below; category scores do not change.

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Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.

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Recomputed
Headline score

Tire A

Tire B

From owners

Pros, cons & observations

Themes extracted from owner reviews across retailers and review sites — not the opinion of TireWheelGuide.

Tire A BFGoodrich Trail Terrain TA

The BFGoodrich Trail Terrain T/A receives a polarized reception, praised for its aesthetic appeal, impressive snow traction, and quiet highway performance. However, significant concerns regarding wet-weather handling and inconsistent tread longevity suggest that performance may vary considerably based on vehicle weight and driving conditions.

Pros

  • Excellent traction and predictability in snow and ice conditions
  • Quiet highway ride quality for an all-terrain tire
  • Robust sidewall durability against rocky terrain
  • Attractive visual design with white lettering options

Cons

  • Poor wet-weather performance and traction issues on paved surfaces
  • Inconsistent tread life reports ranging from premature wear to high mileage
  • Reports of excessive road noise on specific tarmac surfaces

Observations

  • Users operating pickup trucks like the Toyota Hilux reported significant traction loss in wet conditions, suggesting potential issues with rear-wheel-drive bias vehicles.
  • Hybrid SUV owners, such as those with the RAV4, reported high satisfaction with highway tread longevity and noise levels.
Tire B Goodyear Wrangler AT/S

The Goodyear Wrangler A/T S is widely regarded as a reliable, high-value tire that excels in longevity and ride comfort for truck and SUV owners. While some users find its wet-weather traction inferior to premium alternatives, it remains a popular choice for those prioritizing durability and consistent performance across varied road conditions.

Pros

  • Exceptional tread life and long-term durability
  • Quiet and smooth ride quality for an all-terrain tire
  • High value-to-price ratio
  • Attractive, aggressive aesthetic suitable for trucks and SUVs

Cons

  • Reported lack of confidence in wet or icy conditions compared to premium brands
  • Tendency to pick up and retain small rocks in the tread
  • Mixed feedback on true all-terrain capability versus highway-focused performance

Observations

  • Fleet operators and high-mileage drivers report reaching or exceeding advertised mileage, even under heavy-duty use like snow plowing.
  • Users noted that while the tire is aggressive, it maintains manageable noise levels on larger vehicles like the Hummer and Chevy Avalanche.
  • Some owners of performance-oriented trucks, such as the F150 SVT Raptor, noted that the tire's structural integrity helps resolve vibration issues common with alternative aftermarket tires.
Specifications

Specs side by side

Attribute A · BFGoodrich Trail Terrain TA B · Goodyear Wrangler AT/S
CategoryAll Season All Terrain and Off Road tires—
Sizes available431
Rim diameters15″ – 22″15″
Tread depth11 - 13/32″13 - 15/32″
UTQG660 A A - B360 A B
SidewallBlack Side Wall - Raised Outline White LetteringBlack Side Wall - Raised Outline White Lettering
Max pressure44 - 51 psi44 - 65 psi
Final verdict

Which one should you actually buy?

BFGoodrich

Goodyear

Winner: Goodyear Wrangler AT/S — better noise, wet and comfort. Pick the BFGoodrich Trail Terrain TA if snow matters most to you.

Pick tire B You want a quieter cabin

Goodyear Wrangler AT/S scores 87 vs 19 on noise.

Pick tire B Your priority is wet-weather safety

Goodyear Wrangler AT/S scores 90 vs 61 on wet.

Pick tire B You want the most comfortable ride

Goodyear Wrangler AT/S scores 90 vs 74 on comfort.

Pick tire B You want the most grip on dry roads

Goodyear Wrangler AT/S scores 94 vs 80 on dry.

Tire A · BFGoodrich Trail Terrain TA
Tire B · Goodyear Wrangler AT/S

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements) normalized against the best tire in each test and weighted toward recent tests. 40% comes from thousands of owner reviews collected from retailers and review sites. When a tire has only one of the two, we use what exists and say so.

Community buzz from Reddit and forums is shown for context only — it never changes the score.