66
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
57/100
4 owner reviews
Prices change daily — check the retailer for your size.
Head-to-head
Updated May 2026
Goodyear Assurance MaxLife vs Toyo A23 — Compared (May 2026)
Our Relative Score blends 60% objective test data with 40% owner-review signal — so any two tires can be compared even if they were never tested on the same day.
VS
64
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
61/100
10 owner reviews
Prices change daily — check the retailer for your size.
VerdictWinner: Goodyear Assurance MaxLife — better treadwear, snow and comfort. Pick the Toyo A23 if wet and handling matter most to you.
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Category breakdown
6 categories, side by side
Each bar is the Relative Score for that category. Expand a tile to see the test results and owner ratings behind it.
Dry
Score (0–100)
Assurance MaxLife leads by 1
Why this score
| Source | Assurance MaxLife | A23 |
|---|---|---|
| Tire Rack owners | 91 | 82 |
| Tyre Reviews owners | 75 | 78 |
| SimpleTire owners | 85 | – |
Wet
Score (0–100)
A23 leads by 17
Why this score
| Source | Assurance MaxLife | A23 |
|---|---|---|
| Tire Rack owners | 85 | 73 |
| Tyre Reviews owners | 30 | 59 |
| SimpleTire owners | 80 | – |
Snow
Score (0–100)
Assurance MaxLife leads by 14
Why this score
| Source | Assurance MaxLife | A23 |
|---|---|---|
| Tire Rack owners | 73 | 51 |
| Tyre Reviews owners | – | 60 |
| SimpleTire owners | 80 | – |
Comfort
Score (0–100)
Assurance MaxLife leads by 5
Why this score
| Source | Assurance MaxLife | A23 |
|---|---|---|
| Tire Rack owners | 86 | 69 |
| Tyre Reviews owners | 65 | 66 |
| SimpleTire owners | 95 | – |
Treadwear
Score (0–100)
Assurance MaxLife leads by 21
Why this score
| Source | Assurance MaxLife | A23 |
|---|---|---|
| Tire Rack owners | 87 | 51 |
| Tyre Reviews owners | 83 | 64 |
| SimpleTire owners | 90 | – |
Handling
Score (0–100)
A23 leads by 15
Why this score
| Source | Assurance MaxLife | A23 |
|---|---|---|
| Tyre Reviews owners | 48 | 63 |
Scores at a glance
| Category | Goodyear Assurance MaxLife | Toyo A23 |
|---|---|---|
| Relative Score | 66 | 64 |
| Dry | 79 | 78 |
| Wet | 42 | 59 |
| Snow | 74 | 60 |
| Comfort | 71 | 66 |
| Treadwear | 85 | 64 |
| Handling | 48 | 63 |
Higher is better. The Relative Score follows your weights below; category scores do not change.
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Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.
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Recomputed
Headline score
66
/ 100
Tire A
64
/ 100
Tire B
From owners
Pros, cons & observations
Themes extracted from owner reviews across retailers and review sites — not the opinion of TireWheelGuide.
The Goodyear Assurance MaxLife is widely regarded as a high-longevity tire that excels in daily commuting and highway driving, though it sacrifices performance in wet conditions. While users appreciate the exceptional tread life and quiet ride, the consensus indicates significant concerns regarding traction in rain and standing water.
Pros
- Exceptional tread longevity and durability
- Quiet and comfortable ride quality
- Reliable performance for standard daily commuting
Cons
- Poor traction and handling in wet conditions
- Noticeable reduction in fuel efficiency compared to OEM alternatives
- Lack of sidewall protection for rim safety
Observations
- Tesla Model 3 owners reported significant safety concerns regarding wet-weather handling and a lack of rim protection.
- High-mileage drivers, such as rideshare operators, report high satisfaction with noise levels and tread endurance over long distances.
The Toyo A23 is a polarizing OEM tire that receives highly inconsistent feedback, often depending on the user's driving environment and expectations. While some owners report satisfactory longevity and reliable performance for daily commuting, a significant portion of users criticize its poor wet-weather traction and premature tread wear.
Pros
- Solid dry road grip and stability
- Acceptable comfort and noise levels for highway driving
- Capable off-road performance in muddy or rural conditions
- Competitive value for fleet or standard daily use
Cons
- Dangerous or unpredictable traction in wet conditions
- Inconsistent tread life with reports of premature wear
- High levels of road noise reported by some users
- Poor value proposition compared to premium aftermarket alternatives
Observations
- Users of larger 4x4 vehicles like the Shogun Sport report highly polarized experiences, ranging from excellent off-road capability to extreme instability in the wet.
- CUV owners, specifically those with the Mazda CX5, appear more satisfied with the tire's longevity, with some reporting up to 44,000 miles of service.
Specifications
Specs side by side
| Attribute | A · Goodyear Assurance MaxLife | B · Toyo A23 |
|---|---|---|
| Category | Premium Touring Summer tire | All Season Touring tires |
| Vehicle type | Passenger Car / Crossover | Passenger Car / Crossover |
| Sizes available | 46 | — |
| Rim diameters | 15″ – 20″ | — |
| Tread depth | 11 - 13/32″ | — |
| UTQG | 820 A B | — |
| Treadwear warranty | 85,000 mi | — |
| Sidewall | Vertical Serrated Band | — |
| Max pressure | 50 - 51 psi | — |
Final verdict
Which one should you actually buy?
66
/ 100
Goodyear
64
/ 100
Toyo
Winner: Goodyear Assurance MaxLife — better treadwear, snow and comfort. Pick the Toyo A23 if wet and handling matter most to you.
Pick tire A
You want the longest tread life
Goodyear Assurance MaxLife scores 85 vs 64 on treadwear.
Pick tire B
Your priority is wet-weather safety
Toyo A23 scores 59 vs 42 on wet.
Pick tire B
You enjoy sharp, responsive handling
Toyo A23 scores 63 vs 48 on handling.
Pick tire A
You drive through snowy winters
Goodyear Assurance MaxLife scores 74 vs 60 on snow.
Tire A · Goodyear Assurance MaxLife
Tire B · Toyo A23
More comparisons
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How do we compare tires?
Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements) normalized against the best tire in each test and weighted toward recent tests. 40% comes from thousands of owner reviews collected from retailers and review sites. When a tire has only one of the two, we use what exists and say so.
Community buzz from Reddit and forums is shown for context only — it never changes the score.