66
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
57/100
4 owner reviews
Prices change daily — check the retailer for your size.
Head-to-head
Updated May 2026
Goodyear Assurance MaxLife vs Yokohama AVID Ascend — Compared (May 2026)
Our Relative Score blends 60% objective test data with 40% owner-review signal — so any two tires can be compared even if they were never tested on the same day.
VS
89
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
91/100
23 owner reviews
Prices change daily — check the retailer for your size.
VerdictWinner: Yokohama AVID Ascend — better wet, handling and comfort. It leads or ties in every category we score.
Read full
TireWheelGuide may earn a commission from purchases made via links on this page.
Category breakdown
7 categories, side by side
Each bar is the Relative Score for that category. Expand a tile to see the test results and owner ratings behind it.
Dry
Score (0–100)
AVID Ascend leads by 16
Why this score
| Source | Assurance MaxLife | AVID Ascend |
|---|---|---|
| Tire Rack owners | 91 | – |
| Tyre Reviews owners | 75 | 80 |
| SimpleTire owners | 85 | – |
Wet
Score (0–100)
AVID Ascend leads by 51
Why this score
| Source | Assurance MaxLife | AVID Ascend |
|---|---|---|
| Tire Rack owners | 85 | – |
| Tyre Reviews owners | 30 | 80 |
| SimpleTire owners | 80 | – |
Snow
Score (0–100)
AVID Ascend leads by 11
Why this score
| Source | Assurance MaxLife | AVID Ascend |
|---|---|---|
| Tire Rack owners | 73 | – |
| Tyre Reviews owners | – | 80 |
| SimpleTire owners | 80 | – |
Comfort
Score (0–100)
AVID Ascend leads by 18
Why this score
| Source | Assurance MaxLife | AVID Ascend |
|---|---|---|
| Tire Rack owners | 86 | – |
| Tyre Reviews owners | 65 | 70 |
| SimpleTire owners | 95 | – |
Noise
Score (0–100)
Why this score
| Source | Assurance MaxLife | AVID Ascend |
|---|---|---|
| SimpleTire owners | 90 | – |
Treadwear
Score (0–100)
AVID Ascend leads by 5
Why this score
| Source | Assurance MaxLife | AVID Ascend |
|---|---|---|
| Tire Rack owners | 87 | – |
| Tyre Reviews owners | 83 | 95 |
| SimpleTire owners | 90 | – |
Handling
Score (0–100)
AVID Ascend leads by 32
Why this score
| Source | Assurance MaxLife | AVID Ascend |
|---|---|---|
| Tyre Reviews owners | 48 | 80 |
Scores at a glance
| Category | Goodyear Assurance MaxLife | Yokohama AVID Ascend |
|---|---|---|
| Relative Score | 66 | 89 |
| Dry | 79 | 95 |
| Wet | 42 | 93 |
| Snow | 74 | 85 |
| Comfort | 71 | 89 |
| Noise | – | 88 |
| Treadwear | 85 | 90 |
| Handling | 48 | 80 |
Higher is better. The Relative Score follows your weights below; category scores do not change.
Personalize
Weight the categories that matter to you
Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.
Neutral
NoneLessNeutralMoreMost
Important
NoneLessNeutralMoreMost
Neutral
NoneLessNeutralMoreMost
Neutral
NoneLessNeutralMoreMost
Neutral
NoneLessNeutralMoreMost
Important
NoneLessNeutralMoreMost
Neutral
NoneLessNeutralMoreMost
Recomputed
Headline score
66
/ 100
Tire A
89
/ 100
Tire B
Only categories both tires have data for count toward the headline score.
From owners
Pros, cons & observations
Themes extracted from owner reviews across retailers and review sites — not the opinion of TireWheelGuide.
The Goodyear Assurance MaxLife is widely regarded as a high-longevity tire that excels in daily commuting and highway driving, though it sacrifices performance in wet conditions. While users appreciate the exceptional tread life and quiet ride, the consensus indicates significant concerns regarding traction in rain and standing water.
Pros
- Exceptional tread longevity and durability
- Quiet and comfortable ride quality
- Reliable performance for standard daily commuting
Cons
- Poor traction and handling in wet conditions
- Noticeable reduction in fuel efficiency compared to OEM alternatives
- Lack of sidewall protection for rim safety
Observations
- Tesla Model 3 owners reported significant safety concerns regarding wet-weather handling and a lack of rim protection.
- High-mileage drivers, such as rideshare operators, report high satisfaction with noise levels and tread endurance over long distances.
The Yokohama Avid Ascend is widely regarded as a high-value, all-season tire that excels in wet weather performance and ride comfort. While most users report significant improvements in traction and noise levels compared to factory-installed tires, a small subset of owners has raised concerns regarding premature tread wear and occasional manufacturing defects.
Pros
- Exceptional wet weather traction and hydroplaning resistance
- High value-to-performance ratio compared to premium competitors
- Smooth and quiet ride quality
- Reliable handling in light snow and slushy conditions
Cons
- Reports of premature or uneven tread wear in some instances
- Occasional noise issues on dry pavement
- Isolated reports of tires going out of round after moderate mileage
Observations
- Subaru Forester owners frequently cite these as a superior upgrade for both comfort and all-weather capability.
- Users of AWD vehicles, including the Audi A4 and Toyota Sienna, report high satisfaction with the tire's handling in mixed precipitation.
- Hybrid vehicle owners noted that the tire maintains fuel efficiency comparable to factory specifications.
Specifications
Specs side by side
| Attribute | A · Goodyear Assurance MaxLife | B · Yokohama AVID Ascend |
|---|---|---|
| Category | Premium Touring Summer tire | Premium Touring All Season tire |
| Vehicle type | Passenger Car / Crossover | Passenger Car / Crossover |
| Sizes available | 46 | 1 |
| Rim diameters | 15″ – 20″ | 17″ |
| Tread depth | 11 - 13/32″ | 12/32″ |
| UTQG | 820 A B | 740 A A |
| Treadwear warranty | 85,000 mi | 75,000 mi |
| Sidewall | Vertical Serrated Band | Blackwall |
| Max pressure | 50 - 51 psi | 51 psi |
Final verdict
Which one should you actually buy?
66
/ 100
Goodyear
89
/ 100
Yokohama
Winner: Yokohama AVID Ascend — better wet, handling and comfort. It leads or ties in every category we score.
Pick tire B
Your priority is wet-weather safety
Yokohama AVID Ascend scores 93 vs 42 on wet.
Pick tire B
You enjoy sharp, responsive handling
Yokohama AVID Ascend scores 80 vs 48 on handling.
Pick tire B
You want the most comfortable ride
Yokohama AVID Ascend scores 89 vs 71 on comfort.
Pick tire B
You want the most grip on dry roads
Yokohama AVID Ascend scores 95 vs 79 on dry.
Tire A · Goodyear Assurance MaxLife
Tire B · Yokohama AVID Ascend
More comparisons
Also compared with
Goodyear Assurance MaxLife also compared with
Yokohama AVID Ascend also compared with
How do we compare tires?
Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements) normalized against the best tire in each test and weighted toward recent tests. 40% comes from thousands of owner reviews collected from retailers and review sites. When a tire has only one of the two, we use what exists and say so.
Community buzz from Reddit and forums is shown for context only — it never changes the score.