Skip to content
Winter tire Winter Touring tires Updated May 2026

Premiorri ViaMaggiore review

The Premiorri ViaMaggiore is a polarizing winter tire that excels in deep snow and ice traction but suffers from significant shortcomings in wet-weather handling and cabin noise. While some users praise its specialized winter performance, others report inconsistent grip and a tendency to develop loud, resonant noise patterns over time.

Relative score
66/100
tests + owners
Owner reviews
64/100
8 reviews
Premiorri ViaMaggiore
Scores

Two scoring systems, side by side

Owner scores come from reviews on retailer and review sites; road-test scores come from instrumented tests. Where they disagree, it is usually a discipline owners rarely push to the limit.

By owner reviews

64%
Would buy again 62%
Dry
Overall dry
64%
Corner stability
71%
Dry traction
70%
Steering response
69%
Wet
Overall wet
53%
Wet traction
62%
Snow & ice
Overall snow & ice
73%
Ice
79%
Comfort
Overall comfort
54%
Treadwear
Overall treadwear
85%
Handling
Overall handling
61%
From owners

What owners like and dislike

Themes extracted from 8 owner reviews across retailers and review sites.

The Premiorri ViaMaggiore is a polarizing winter tire that excels in deep snow and ice traction but suffers from significant shortcomings in wet-weather handling and cabin noise. While some users praise its specialized winter performance, others report inconsistent grip and a tendency to develop loud, resonant noise patterns over time.

Pros

  • Exceptional traction and confidence on snow and ice
  • Effective water and slush evacuation due to deep V-shaped tread design
  • Predictable and progressive handling characteristics in winter conditions
  • High value-to-performance ratio for dedicated winter use

Cons

  • Poor wet-road performance and traction
  • Development of loud, speed-dependent road noise or 'buzzing' after initial use
  • Inconsistent dry-road grip, particularly during hard braking or aggressive maneuvers
  • Lack of refinement compared to premium European tire brands

Worth knowing

  • Users with AWD vehicles, such as the Jaguar X-Type, reported superior performance in heavy snow and steep gradients.
  • Drivers of lighter, front-wheel-drive vehicles reported significant wheel spin and stability issues in wet conditions.