66
/ 100
Objective (60%)
69/100
6 professional tests
User signal (40%)
70/100
142 owner reviews
Prices change daily — check the retailer for your size.
Head-to-head
Updated September 2026
Avon ZV7 vs Falken ZIEX ZE310 EcoRun — Compared (September 2026)
Our Relative Score blends 60% objective test data with 40% owner-review signal — so any two tires can be compared even if they were never tested on the same day.
VS
79
/ 100
Objective (60%)
86/100
20 professional tests
User signal (40%)
80/100
113 owner reviews
Prices change daily — check the retailer for your size.
VerdictWinner: Falken ZIEX ZE310 EcoRun — better noise, treadwear and wet. Pick the Avon ZV7 if comfort matters most to you.
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Category breakdown
6 categories, side by side
Each bar is the Relative Score for that category. Expand a tile to see the test results and owner ratings behind it.
Dry
Score (0–100)
ZIEX ZE310 EcoRun leads by 11
Why this score
| Source | ZV7 | ZIEX ZE310 EcoRun |
|---|---|---|
| Professional tests (TWG score) | 71 | 86 |
| Tyre Reviews owners | 81 | 86 |
| Dry Braking (% of best) | 91% | 98% |
| Dry Handling (% of best) | 100% | 99% |
Wet
Score (0–100)
ZIEX ZE310 EcoRun leads by 13
Why this score
| Source | ZV7 | ZIEX ZE310 EcoRun |
|---|---|---|
| Professional tests (TWG score) | 66 | 84 |
| Tyre Reviews owners | 76 | 82 |
| Wet Braking (% of best) | 90% | 93% |
| Wet Braking - Concrete (% of best) | 67% | 91% |
| Wet Handling (% of best) | 96% | 90% |
Comfort
Score (0–100)
ZV7 leads by 6
Why this score
| Source | ZV7 | ZIEX ZE310 EcoRun |
|---|---|---|
| Professional tests (TWG score) | – | 65 |
| Tyre Reviews owners | 77 | 79 |
Noise
Score (0–100)
ZIEX ZE310 EcoRun leads by 24
Why this score
| Source | ZV7 | ZIEX ZE310 EcoRun |
|---|---|---|
| Professional tests (TWG score) | 50 | 74 |
Treadwear
Score (0–100)
ZIEX ZE310 EcoRun leads by 21
Why this score
| Source | ZV7 | ZIEX ZE310 EcoRun |
|---|---|---|
| Tyre Reviews owners | 56 | 77 |
Handling
Score (0–100)
ZIEX ZE310 EcoRun leads by 9
Why this score
| Source | ZV7 | ZIEX ZE310 EcoRun |
|---|---|---|
| Tyre Reviews owners | 71 | 80 |
| DriverReviews owners | – | 82 |
Scores at a glance
| Category | Avon ZV7 | Falken ZIEX ZE310 EcoRun |
|---|---|---|
| Relative Score | 66 | 79 |
| Dry | 75 | 86 |
| Wet | 70 | 83 |
| Comfort | 77 | 71 |
| Noise | 50 | 74 |
| Treadwear | 56 | 77 |
| Handling | 71 | 80 |
Higher is better. The Relative Score follows your weights below; category scores do not change.
Personalize
Weight the categories that matter to you
Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.
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Recomputed
Headline score
66
/ 100
Tire A
79
/ 100
Tire B
Test data
The professional test results behind the scores
Each result is shown as % of the best tire in that test. “Same test” rows are the strictest comparison: both tires were measured side by side.
| Discipline | Category | Tire A | Tire B | Δ | Both? |
|---|---|---|---|---|---|
| Curved Aquaplaning | Curved | 79% #11/14 · 2021 Tyre Reviews UHP Summer Tyre Test | 93% #5/21 · 2022 Auto Bild Summer Tyre Test | -14.2 | Different tests |
| Dry Braking | Dry | 91% #28/50 · 2023 ADAC Summer Tyre Test | 98% #13/21 · 2022 Auto Bild Summer Tyre Test | -6.7 | Different tests |
| Dry Handling | Dry | 100% #13/14 · 2021 Tyre Reviews UHP Summer Tyre Test | 99% #8/10 · 2021 All Road SUV Summer Tyre Test | +1.1 | Different tests |
| Rolling Resistance | Efficiency | 70% #19/20 · 2018 Auto Bild 15 inch Summer Tyre Test | 61% #21/21 · 2022 Auto Bild Summer Tyre Test | +9.7 | Different tests |
| Fuel Consumption | Fuel | 98% #37/50 · 2023 ADAC Summer Tyre Test | 100% #50/50 · 2023 ADAC Summer Tyre Test | -1.7 | Same test |
| Abrasion | Other | 100% #50/50 · 2023 ADAC Summer Tyre Test | 60% #23/50 · 2023 ADAC Summer Tyre Test | +39.9 | Same test |
| Noise | Other | 96% #13/20 · 2018 Auto Bild 15 inch Summer Tyre Test | 100% #9/10 · 2022 AZ SUV Tyre Test | -3.5 | Different tests |
| Price | Other | 70% #3/13 · 2021 Tyre Reviews UHP Summer Tyre Test | 72% #4/12 · 2020 Tyre Reviews Ultimate Summer Tyre Test | -1.5 | Different tests |
| Value | Other | 100% #50/50 · 2023 ADAC Summer Tyre Test | 59% #12/20 · 2024 AutoBild Summer Tyre Test | +41.3 | Different tests |
| Wear | Other | 34% #49/50 · 2023 ADAC Summer Tyre Test | 57% #14/20 · 2024 AutoBild Summer Tyre Test | -23.5 | Different tests |
| Overall Ranking | Overall | 10% #10/10 · 2018 Auto Express Summer Tyre Test | 17% #6/13 · Tyre Reviews Best Summer Touring Tyres | -6.7 | Different tests |
| Straight Aqua | Straight | 97% #2/20 · 2018 Auto Bild 15 inch Summer Tyre Test | 98% #3/11 · 2019 AMS Summer SUV Tyre Test | -1.1 | Different tests |
| Total Cost of Ownership | Total | 0% #19/20 · 2018 Auto Bild 15 inch Summer Tyre Test | 0% #13/20 · 2024 AutoBild Summer Tyre Test | 0 | Different tests |
| Wet Braking | Wet | 90% #16/20 · 2018 Auto Bild 15 inch Summer Tyre Test | 93% #4/7 · 2025 Motor Low Rolling Resistance (AA) Tyre Test | -3.5 | Different tests |
| Wet Braking - Concrete | Wet | 67% #23/50 · 2023 ADAC Summer Tyre Test | 91% #4/16 · 2024 ADAC Summer Tyre Test | -23.2 | Different tests |
| Wet Handling | Wet | 96% #12/14 · 2021 Tyre Reviews UHP Summer Tyre Test | 90% #8/13 · Tyre Reviews Best Summer Touring Tyres | +6 | Different tests |
From owners
Pros, cons & observations
Themes extracted from owner reviews across retailers and review sites — not the opinion of TireWheelGuide.
The Avon ZV7 is a polarizing mid-range tire that receives high praise for its initial wet and dry grip, quiet ride, and value-for-money proposition. However, a significant number of users report severe, premature structural issues, specifically cracking within the tread grooves, which often necessitates replacement long before the tread depth is exhausted.
Pros
- Excellent wet and dry traction when new
- Quiet and comfortable ride quality
- High value-for-money compared to premium brands
- Strong performance as a daily touring tire
Cons
- Widespread reports of premature tread cracking and perishing
- Inconsistent and often rapid tread wear
- Soft sidewalls leading to vague steering feedback
- Difficult and unhelpful manufacturer warranty/claims process
Observations
- Users with heavier vehicles (e.g., Ford S-Max, Volvo V70, Mondeo) frequently report faster, uneven center-tread wear.
- Drivers of performance-oriented or modified vehicles often find the sidewalls too soft, resulting in a lack of precision during spirited driving.
- Owners of smaller, lighter vehicles generally report higher satisfaction with longevity and comfort compared to those with larger, heavier saloons.
The Falken ZIEX ZE310 EcoRun is widely regarded as a high-value, performance-oriented tire that excels in wet and dry grip, often outperforming more expensive premium brands. While most users praise its quietness and comfort, a subset of drivers reports concerns regarding high rolling resistance and inconsistent experiences with road noise and ride firmness.
Pros
- Exceptional wet and dry traction that inspires driver confidence.
- High value-for-money proposition compared to premium competitors.
- Generally low road noise and high levels of ride comfort.
- Strong, durable sidewalls that provide positive handling feedback.
Cons
- Increased fuel consumption reported by many users due to high rolling resistance.
- Inconsistent reports on noise levels, with some users finding them louder than expected.
- Ride quality can feel overly firm or 'harsh' on certain vehicle suspensions.
- Some reports of premature wear or rapid tread depth reduction in specific driving conditions.
Observations
- Drivers of lightweight, sporty hatchbacks (e.g., Mini Cooper, Renault Twingo RS) report significant handling improvements and a more 'planted' feel compared to OEM run-flat or budget tires.
- Users with firm or sport-tuned suspensions occasionally find the tire's sidewall stiffness makes the ride feel too harsh on imperfect road surfaces.
- Performance on heavy or high-torque vehicles can lead to faster tread wear if driven aggressively.
Community buzz
What real owners are saying
From Reddit, forums and review threads. Not part of our score
Tire A
Avon ZV7
We haven't collected enough community discussion about this tire yet.
Tire B
Positive
Falken ZIEX ZE310 EcoRun
Community sentiment regarding the Falken ZIEX ZE310 EcoRun is generally positive, with specific praise noted for its strong wet grip. Users frequently evaluate it as an affordable alternative alongside other budget-friendly options for smaller or standard passenger vehicles.
Top themes
#wet weather performance#budget friendly options#tire size availability#grip and handling#eco-run efficiency
Based on 5 community posts
Specifications
Specs side by side
| Attribute | A · Avon ZV7 | B · Falken ZIEX ZE310 EcoRun |
|---|---|---|
| Category | Summer Premium Touring tires | Summer Premium Touring tires |
| Vehicle type | Passenger Car / Crossover | Passenger Car / Crossover |
Final verdict
Which one should you actually buy?
66
/ 100
Avon
79
/ 100
Falken
Winner: Falken ZIEX ZE310 EcoRun — better noise, treadwear and wet. Pick the Avon ZV7 if comfort matters most to you.
Pick tire B
You want a quieter cabin
Falken ZIEX ZE310 EcoRun scores 74 vs 50 on noise.
Pick tire B
You want the longest tread life
Falken ZIEX ZE310 EcoRun scores 77 vs 56 on treadwear.
Pick tire B
Your priority is wet-weather safety
Falken ZIEX ZE310 EcoRun scores 83 vs 70 on wet.
Pick tire B
You want the most grip on dry roads
Falken ZIEX ZE310 EcoRun scores 86 vs 75 on dry.
Tire A · Avon ZV7
Tire B · Falken ZIEX ZE310 EcoRun
More comparisons
Also compared with
Avon ZV7 also compared with
Falken ZIEX ZE310 EcoRun also compared with
How do we compare tires?
Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements) normalized against the best tire in each test and weighted toward recent tests. 40% comes from thousands of owner reviews collected from retailers and review sites. When a tire has only one of the two, we use what exists and say so.
Community buzz from Reddit and forums is shown for context only — it never changes the score.