78
/ 100
Objective (60%)
68/100
1 professional test
User signal (40%)
80/100
19 owner reviews
Prices change daily — check the retailer for your size.
Head-to-head
Updated September 2026
Bridgestone Turanza QuietTrack vs Michelin Latitude Tour 3 — Compared (September 2026)
Our Relative Score blends 60% objective test data with 40% owner-review signal — so any two tires can be compared even if they were never tested on the same day.
VS
77
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
69/100
1 owner review
Prices change daily — check the retailer for your size.
VerdictToo close to call: Bridgestone Turanza QuietTrack and Michelin Latitude Tour 3 are within 2 points overall. Bridgestone Turanza QuietTrack is stronger on comfort and treadwear. Michelin Latitude Tour 3 is stronger on dry, handling and wet.
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Category breakdown
7 categories, side by side
Each bar is the Relative Score for that category. Expand a tile to see the test results and owner ratings behind it.
Dry
Score (0–100)
Latitude Tour 3 leads by 18
Why this score
| Source | Turanza QuietTrack | Latitude Tour 3 |
|---|---|---|
| Professional tests (TWG score) | 64 | – |
| Tire Rack owners | 91 | – |
| Tyre Reviews owners | 79 | 90 |
| SimpleTire owners | 95 | – |
Wet
Score (0–100)
Latitude Tour 3 leads by 4
Why this score
| Source | Turanza QuietTrack | Latitude Tour 3 |
|---|---|---|
| Professional tests (TWG score) | 84 | – |
| Tire Rack owners | 87 | – |
| Tyre Reviews owners | 73 | 90 |
| SimpleTire owners | 93 | – |
Snow
Score (0–100)
Why this score
| Source | Turanza QuietTrack | Latitude Tour 3 |
|---|---|---|
| Professional tests (TWG score) | 39 | – |
| Tire Rack owners | 71 | – |
| Tyre Reviews owners | 52 | – |
| SimpleTire owners | 83 | – |
Comfort
Score (0–100)
Turanza QuietTrack leads by 43
Why this score
| Source | Turanza QuietTrack | Latitude Tour 3 |
|---|---|---|
| Tire Rack owners | 87 | – |
| Tyre Reviews owners | 76 | 10 |
| SimpleTire owners | 99 | – |
Noise
Score (0–100)
Why this score
| Source | Turanza QuietTrack | Latitude Tour 3 |
|---|---|---|
| SimpleTire owners | 88 | – |
Treadwear
Score (0–100)
Turanza QuietTrack leads by 3
Why this score
| Source | Turanza QuietTrack | Latitude Tour 3 |
|---|---|---|
| Tire Rack owners | 72 | – |
| Tyre Reviews owners | 32 | 70 |
| SimpleTire owners | 93 | – |
Handling
Score (0–100)
Latitude Tour 3 leads by 16
Why this score
| Source | Turanza QuietTrack | Latitude Tour 3 |
|---|---|---|
| Tyre Reviews owners | 74 | 90 |
Scores at a glance
| Category | Bridgestone Turanza QuietTrack | Michelin Latitude Tour 3 |
|---|---|---|
| Relative Score | 78 | 77 |
| Dry | 74 | 92 |
| Wet | 84 | 88 |
| Snow | 52 | – |
| Comfort | 90 | 47 |
| Noise | 87 | – |
| Treadwear | 70 | 67 |
| Handling | 74 | 90 |
Higher is better. The Relative Score follows your weights below; category scores do not change.
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Recomputed
Headline score
78
/ 100
Tire A
77
/ 100
Tire B
Only categories both tires have data for count toward the headline score.
From owners
Pros, cons & observations
Themes extracted from owner reviews across retailers and review sites — not the opinion of TireWheelGuide.
The Bridgestone Turanza QUIETTRACK is highly regarded for its exceptional ride comfort and cabin noise reduction, making it a popular choice for daily commuters seeking a premium touring experience. However, user consensus is sharply divided regarding tread longevity and winter performance, with significant reports of premature wear and poor traction in snowy conditions.
Pros
- Industry-leading noise reduction and quiet operation
- Smooth and comfortable ride quality
- Reliable dry and wet road handling
- Strong value proposition when purchased during promotional events
Cons
- Significant underperformance in snow and winter conditions
- Inconsistent tread life, with multiple reports failing to meet the 80,000-mile warranty
- Increased road noise as the tread wears down
- Varying noise levels depending on road surface composition
Observations
- Users with low-profile tires on vehicles like the Kia Niro reported significant improvements in ride quality over OEM tires.
- Owners of older sedans, such as the 2014 Hyundai Elantra, noted that these tires effectively complemented aftermarket soundproofing efforts.
The Michelin Latitude Tour 3 is characterized by a polarizing performance profile, offering high levels of mechanical grip at the expense of ride comfort and cabin noise. While users appreciate the tire's handling capabilities, the trade-off in refinement may be significant for those prioritizing a luxury driving experience.
Pros
- Exceptional dry and wet surface grip
- Reliable handling performance
Cons
- High levels of road noise
- Harsh ride quality and impact absorption
Observations
- The tire's performance characteristics suggest it is better suited for drivers prioritizing handling over comfort.
Specifications
Specs side by side
| Attribute | A · Bridgestone Turanza QuietTrack | B · Michelin Latitude Tour 3 |
|---|---|---|
| Category | All Season Premium Touring tires | Summer Premium Touring tires |
| Vehicle type | Passenger Car / Crossover | SUV and 4x4 |
| Sizes available | 29 | — |
| Rim diameters | 15″ – 19″ | — |
| Tread depth | 10/32″ | — |
| UTQG | 800 A A | — |
| Treadwear warranty | 80,000 mi | — |
| Sidewall | Blackwall | — |
| Max pressure | 44 psi | — |
Final verdict
Which one should you actually buy?
78
/ 100
Bridgestone
77
/ 100
Michelin
Too close to call: Bridgestone Turanza QuietTrack and Michelin Latitude Tour 3 are within 2 points overall. Bridgestone Turanza QuietTrack is stronger on comfort and treadwear. Michelin Latitude Tour 3 is stronger on dry, handling and wet.
Pick tire A
You want the most comfortable ride
Bridgestone Turanza QuietTrack scores 90 vs 47 on comfort.
Pick tire B
You want the most grip on dry roads
Michelin Latitude Tour 3 scores 92 vs 74 on dry.
Pick tire B
You enjoy sharp, responsive handling
Michelin Latitude Tour 3 scores 90 vs 74 on handling.
Pick tire B
Your priority is wet-weather safety
Michelin Latitude Tour 3 scores 88 vs 84 on wet.
Tire A · Bridgestone Turanza QuietTrack
Tire B · Michelin Latitude Tour 3
More comparisons
Also compared with
Bridgestone Turanza QuietTrack also compared with
Michelin Latitude Tour 3 also compared with
How do we compare tires?
Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements) normalized against the best tire in each test and weighted toward recent tests. 40% comes from thousands of owner reviews collected from retailers and review sites. When a tire has only one of the two, we use what exists and say so.
Community buzz from Reddit and forums is shown for context only — it never changes the score.