78
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
79/100
12 owner reviews
Prices change daily — check the retailer for your size.
Head-to-head
Updated May 2026
Bridgestone Alenza AS Ultra vs Michelin Latitude Tour 3 — Compared (May 2026)
Our Relative Score blends 60% objective test data with 40% owner-review signal — so any two tires can be compared even if they were never tested on the same day.
VS
77
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
69/100
1 owner review
Prices change daily — check the retailer for your size.
VerdictToo close to call: Bridgestone Alenza AS Ultra and Michelin Latitude Tour 3 are within 2 points overall. Bridgestone Alenza AS Ultra is stronger on comfort. Michelin Latitude Tour 3 is stronger on handling, wet and dry.
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Category breakdown
7 categories, side by side
Each bar is the Relative Score for that category. Expand a tile to see the test results and owner ratings behind it.
Dry
Score (0–100)
Latitude Tour 3 leads by 4
Why this score
| Source | Alenza AS Ultra | Latitude Tour 3 |
|---|---|---|
| Tire Rack owners | 91 | – |
| Tyre Reviews owners | 82 | 90 |
Wet
Score (0–100)
Latitude Tour 3 leads by 5
Why this score
| Source | Alenza AS Ultra | Latitude Tour 3 |
|---|---|---|
| Tire Rack owners | 88 | – |
| Tyre Reviews owners | 76 | 90 |
Snow
Score (0–100)
Why this score
| Source | Alenza AS Ultra | Latitude Tour 3 |
|---|---|---|
| Tire Rack owners | 78 | – |
| Tyre Reviews owners | 68 | – |
Comfort
Score (0–100)
Alenza AS Ultra leads by 36
Why this score
| Source | Alenza AS Ultra | Latitude Tour 3 |
|---|---|---|
| Tire Rack owners | 85 | – |
| Tyre Reviews owners | 74 | 10 |
Noise
Score (0–100)
Treadwear
Score (0–100)
Latitude Tour 3 leads by 1
Why this score
| Source | Alenza AS Ultra | Latitude Tour 3 |
|---|---|---|
| Tire Rack owners | 78 | – |
| Tyre Reviews owners | 55 | 70 |
Handling
Score (0–100)
Latitude Tour 3 leads by 16
Why this score
| Source | Alenza AS Ultra | Latitude Tour 3 |
|---|---|---|
| Tyre Reviews owners | 74 | 90 |
Scores at a glance
| Category | Bridgestone Alenza AS Ultra | Michelin Latitude Tour 3 |
|---|---|---|
| Relative Score | 78 | 77 |
| Dry | 88 | 92 |
| Wet | 83 | 88 |
| Snow | 81 | – |
| Comfort | 83 | 47 |
| Noise | 80 | – |
| Treadwear | 66 | 67 |
| Handling | 74 | 90 |
Higher is better. The Relative Score follows your weights below; category scores do not change.
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Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.
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Recomputed
Headline score
78
/ 100
Tire A
77
/ 100
Tire B
Only categories both tires have data for count toward the headline score.
From owners
Pros, cons & observations
Themes extracted from owner reviews across retailers and review sites — not the opinion of TireWheelGuide.
The Bridgestone Alenza AS Ultra presents a polarized user experience, characterized by a significant divide between those praising its wet and dry handling performance and those disappointed by its longevity and noise levels. While some users report exceptional tread life and reliable all-season traction, others cite premature wear and intrusive road noise, suggesting that performance may vary significantly based on vehicle application and driving conditions.
Pros
- Strong traction on both wet and dry road surfaces
- Improved ride comfort and handling compared to some factory-installed alternatives
- Capable performance in varied weather conditions for some users
- High durability reported by long-term users
Cons
- Reports of premature tread wear and short service life
- Noticeable road noise compared to other premium tires
- Inconsistent performance in severe winter conditions, particularly on ice and deep snow
- Potential for reduced fuel economy
Observations
- Users on heavy SUVs and trucks report mixed results, with some achieving high mileage while others experience rapid tread degradation.
- Drivers transitioning from OEM tires, such as the Bridgestone Ecopia, have noted a distinct increase in cabin noise levels.
- Regular maintenance, specifically rotations every 5,000 miles, is highlighted as critical for maximizing the lifespan of this tire.
The Michelin Latitude Tour 3 is characterized by a polarizing performance profile, offering high levels of mechanical grip at the expense of ride comfort and cabin noise. While users appreciate the tire's handling capabilities, the trade-off in refinement may be significant for those prioritizing a luxury driving experience.
Pros
- Exceptional dry and wet surface grip
- Reliable handling performance
Cons
- High levels of road noise
- Harsh ride quality and impact absorption
Observations
- The tire's performance characteristics suggest it is better suited for drivers prioritizing handling over comfort.
Specifications
Specs side by side
| Attribute | A · Bridgestone Alenza AS Ultra | B · Michelin Latitude Tour 3 |
|---|---|---|
| Category | All Season Premium Touring tires | Summer Premium Touring tires |
| Vehicle type | — | SUV and 4x4 |
| Sizes available | 46 | — |
| Rim diameters | 16″ – 22″ | — |
| Tread depth | 10/32″ | — |
| UTQG | 800 A A | — |
| Treadwear warranty | 80,000 mi | — |
| Sidewall | Blackwall | — |
| Max pressure | 44 psi | — |
Final verdict
Which one should you actually buy?
78
/ 100
Bridgestone
77
/ 100
Michelin
Too close to call: Bridgestone Alenza AS Ultra and Michelin Latitude Tour 3 are within 2 points overall. Bridgestone Alenza AS Ultra is stronger on comfort. Michelin Latitude Tour 3 is stronger on handling, wet and dry.
Pick tire A
You want the most comfortable ride
Bridgestone Alenza AS Ultra scores 83 vs 47 on comfort.
Pick tire B
You enjoy sharp, responsive handling
Michelin Latitude Tour 3 scores 90 vs 74 on handling.
Pick tire B
Your priority is wet-weather safety
Michelin Latitude Tour 3 scores 88 vs 83 on wet.
Pick tire B
You want the most grip on dry roads
Michelin Latitude Tour 3 scores 92 vs 88 on dry.
Tire A · Bridgestone Alenza AS Ultra
Tire B · Michelin Latitude Tour 3
More comparisons
Also compared with
Bridgestone Alenza AS Ultra also compared with
Michelin Latitude Tour 3 also compared with
How do we compare tires?
Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements) normalized against the best tire in each test and weighted toward recent tests. 40% comes from thousands of owner reviews collected from retailers and review sites. When a tire has only one of the two, we use what exists and say so.
Community buzz from Reddit and forums is shown for context only — it never changes the score.