76
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
75/100
195 owner reviews
Prices change daily — check the retailer for your size.
Head-to-head
Updated May 2026
Bridgestone Turanza ER300 vs Firestone FR710 — Compared (May 2026)
Our Relative Score blends 60% objective test data with 40% owner-review signal — so any two tires can be compared even if they were never tested on the same day.
VS
Tire B
Firestone
Firestone FR710
72
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
47/100
Owner ratings
Prices change daily — check the retailer for your size.
VerdictWinner: Bridgestone Turanza ER300 — better wet, treadwear and dry. Pick the Firestone FR710 if handling matters most to you.
Read full
TireWheelGuide may earn a commission from purchases made via links on this page.
Category breakdown
7 categories, side by side
Each bar is the Relative Score for that category. Expand a tile to see the test results and owner ratings behind it.
Dry
Score (0–100)
Turanza ER300 leads by 6
Why this score
| Source | Turanza ER300 | FR710 |
|---|---|---|
| Tire Rack owners | – | 78 |
| Tyre Reviews owners | 83 | – |
| SimpleTire owners | – | 86 |
Wet
Score (0–100)
Turanza ER300 leads by 8
Why this score
| Source | Turanza ER300 | FR710 |
|---|---|---|
| Tire Rack owners | – | 68 |
| Tyre Reviews owners | 76 | – |
| SimpleTire owners | – | 81 |
Snow
Score (0–100)
Why this score
| Source | Turanza ER300 | FR710 |
|---|---|---|
| Tire Rack owners | – | 53 |
| SimpleTire owners | – | 74 |
Comfort
Score (0–100)
FR710 leads by 1
Why this score
| Source | Turanza ER300 | FR710 |
|---|---|---|
| Tire Rack owners | – | 72 |
| Tyre Reviews owners | 71 | – |
| SimpleTire owners | – | 84 |
Noise
Score (0–100)
Why this score
| Source | Turanza ER300 | FR710 |
|---|---|---|
| SimpleTire owners | – | 86 |
Treadwear
Score (0–100)
Turanza ER300 leads by 8
Why this score
| Source | Turanza ER300 | FR710 |
|---|---|---|
| Tire Rack owners | – | 70 |
| Tyre Reviews owners | 78 | – |
| SimpleTire owners | – | 79 |
Handling
Score (0–100)
FR710 leads by 4
Why this score
| Source | Turanza ER300 | FR710 |
|---|---|---|
| Tyre Reviews owners | 73 | – |
Scores at a glance
| Category | Bridgestone Turanza ER300 | Firestone FR710 |
|---|---|---|
| Relative Score | 76 | 72 |
| Dry | 83 | 77 |
| Wet | 76 | 68 |
| Snow | – | 52 |
| Comfort | 71 | 72 |
| Noise | – | 69 |
| Treadwear | 78 | 70 |
| Handling | 73 | 77 |
Higher is better. The Relative Score follows your weights below; category scores do not change.
Personalize
Weight the categories that matter to you
Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.
Neutral
NoneLessNeutralMoreMost
Important
NoneLessNeutralMoreMost
Neutral
NoneLessNeutralMoreMost
Neutral
NoneLessNeutralMoreMost
Neutral
NoneLessNeutralMoreMost
Important
NoneLessNeutralMoreMost
Neutral
NoneLessNeutralMoreMost
Recomputed
Headline score
76
/ 100
Tire A
72
/ 100
Tire B
Only categories both tires have data for count toward the headline score.
From owners
Pros, cons & observations
Themes extracted from owner reviews across retailers and review sites — not the opinion of TireWheelGuide.
The Bridgestone Turanza ER300 is widely regarded as a reliable, long-lasting touring tire that excels in dry conditions and provides predictable handling for daily commuting. While many users praise its longevity and consistent performance, a significant portion of the user base reports issues with increased road noise, a firm ride, and a noticeable decline in wet-weather grip as the tread wears down.
Pros
- Exceptional tread life and durability, with many users reporting high mileage.
- Strong, predictable dry-weather handling and stability.
- Good value for money as a premium touring option.
- Consistent performance across a wide variety of vehicle types.
Cons
- Significant road noise, particularly on older or rougher asphalt surfaces.
- Noticeable deterioration in wet-weather traction and braking as the tire ages.
- Firm, sometimes harsh ride quality that lacks comfort on uneven roads.
- Poor performance in snow and near-freezing temperatures.
Observations
- Users with heavier vehicles or high-torque diesel engines reported faster-than-expected front tire wear.
- Drivers using lower-profile sizes (e.g., 45-series) frequently noted a harsher, less comfortable ride quality.
- Some owners of compact cars noted that the tire's stiff sidewall contributed to a 'nervous' or 'twitchy' handling feel on certain road surfaces.
Not enough owner reviews yet to extract themes.
Specifications
Specs side by side
| Attribute | A · Bridgestone Turanza ER300 | B · Firestone FR710 |
|---|---|---|
| Category | Summer Premium Touring tires | — |
| Vehicle type | Passenger Car / Crossover | — |
| Sizes available | — | 4 |
| Rim diameters | — | 15″ – 18″ |
| Tread depth | — | 11/32″ |
| UTQG | — | 560 A B |
| Treadwear warranty | — | 65,000 mi |
| Sidewall | — | Blackwall |
| Max pressure | — | 44 psi |
Final verdict
Which one should you actually buy?
76
/ 100
Bridgestone
72
/ 100
Firestone
Winner: Bridgestone Turanza ER300 — better wet, treadwear and dry. Pick the Firestone FR710 if handling matters most to you.
Pick tire A
Your priority is wet-weather safety
Bridgestone Turanza ER300 scores 76 vs 68 on wet.
Pick tire A
You want the longest tread life
Bridgestone Turanza ER300 scores 78 vs 70 on treadwear.
Pick tire A
You want the most grip on dry roads
Bridgestone Turanza ER300 scores 83 vs 77 on dry.
Pick tire B
You enjoy sharp, responsive handling
Firestone FR710 scores 77 vs 73 on handling.
Tire A · Bridgestone Turanza ER300
Tire B · Firestone FR710
More comparisons
Also compared with
Bridgestone Turanza ER300 also compared with
Firestone FR710 also compared with
How do we compare tires?
Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements) normalized against the best tire in each test and weighted toward recent tests. 40% comes from thousands of owner reviews collected from retailers and review sites. When a tire has only one of the two, we use what exists and say so.
Community buzz from Reddit and forums is shown for context only — it never changes the score.