60
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
61/100
1 owner review
Prices change daily — check the retailer for your size.
Head-to-head
Updated May 2026
Bridgestone Turanza ER70 vs Firestone FR740 — Compared (May 2026)
Our Relative Score blends 60% objective test data with 40% owner-review signal — so any two tires can be compared even if they were never tested on the same day.
VS
Tire B
Firestone
Firestone FR740
60
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
24/100
Owner ratings
Prices change daily — check the retailer for your size.
VerdictToo close to call: Bridgestone Turanza ER70 and Firestone FR740 are within 2 points overall. Bridgestone Turanza ER70 is stronger on comfort, dry and wet. Firestone FR740 is stronger on treadwear.
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Category breakdown
7 categories, side by side
Each bar is the Relative Score for that category. Expand a tile to see the test results and owner ratings behind it.
Dry
Score (0–100)
Turanza ER70 leads by 16
Why this score
| Source | Turanza ER70 | FR740 |
|---|---|---|
| Tire Rack owners | – | 73 |
| Tyre Reviews owners | 90 | – |
Wet
Score (0–100)
Turanza ER70 leads by 10
Why this score
| Source | Turanza ER70 | FR740 |
|---|---|---|
| Tire Rack owners | – | 59 |
| Tyre Reviews owners | 70 | – |
Snow
Score (0–100)
Why this score
| Source | Turanza ER70 | FR740 |
|---|---|---|
| Tire Rack owners | – | 37 |
Comfort
Score (0–100)
Turanza ER70 leads by 30
Why this score
| Source | Turanza ER70 | FR740 |
|---|---|---|
| Tire Rack owners | – | 52 |
| Tyre Reviews owners | 80 | – |
Noise
Score (0–100)
Treadwear
Score (0–100)
FR740 leads by 41
Why this score
| Source | Turanza ER70 | FR740 |
|---|---|---|
| Tire Rack owners | – | 52 |
| Tyre Reviews owners | 10 | – |
Handling
Score (0–100)
Turanza ER70 leads by 8
Why this score
| Source | Turanza ER70 | FR740 |
|---|---|---|
| Tyre Reviews owners | 80 | – |
Scores at a glance
| Category | Bridgestone Turanza ER70 | Firestone FR740 |
|---|---|---|
| Relative Score | 60 | 60 |
| Dry | 90 | 74 |
| Wet | 70 | 60 |
| Snow | – | 38 |
| Comfort | 80 | 50 |
| Noise | – | 47 |
| Treadwear | 10 | 51 |
| Handling | 80 | 72 |
Higher is better. The Relative Score follows your weights below; category scores do not change.
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Weight the categories that matter to you
Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.
Neutral
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Important
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Neutral
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Neutral
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Neutral
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Important
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Neutral
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Recomputed
Headline score
60
/ 100
Tire A
60
/ 100
Tire B
Only categories both tires have data for count toward the headline score.
From owners
Pros, cons & observations
Themes extracted from owner reviews across retailers and review sites — not the opinion of TireWheelGuide.
The Bridgestone Turanza ER70 receives a mixed reception, primarily due to significant concerns regarding premature tread wear. While the user has a history of brand loyalty to Bridgestone, the specific experience with this tire indicates a notable failure in longevity.
Cons
- Extremely short tread life
- Potential quality control inconsistencies
Observations
- The reported mileage of 7,800 miles suggests the tire may not meet expected durability standards for standard passenger vehicle usage.
Not enough owner reviews yet to extract themes.
Specifications
Specs side by side
| Attribute | A · Bridgestone Turanza ER70 | B · Firestone FR740 |
|---|---|---|
| Category | Summer Premium Touring tires | — |
| Vehicle type | Passenger Car / Crossover | — |
Final verdict
Which one should you actually buy?
60
/ 100
Bridgestone
60
/ 100
Firestone
Too close to call: Bridgestone Turanza ER70 and Firestone FR740 are within 2 points overall. Bridgestone Turanza ER70 is stronger on comfort, dry and wet. Firestone FR740 is stronger on treadwear.
Pick tire B
You want the longest tread life
Firestone FR740 scores 51 vs 10 on treadwear.
Pick tire A
You want the most comfortable ride
Bridgestone Turanza ER70 scores 80 vs 50 on comfort.
Pick tire A
You want the most grip on dry roads
Bridgestone Turanza ER70 scores 90 vs 74 on dry.
Pick tire A
Your priority is wet-weather safety
Bridgestone Turanza ER70 scores 70 vs 60 on wet.
Tire A · Bridgestone Turanza ER70
Tire B · Firestone FR740
More comparisons
Also compared with
Bridgestone Turanza ER70 also compared with
Firestone FR740 also compared with
How do we compare tires?
Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements) normalized against the best tire in each test and weighted toward recent tests. 40% comes from thousands of owner reviews collected from retailers and review sites. When a tire has only one of the two, we use what exists and say so.
Community buzz from Reddit and forums is shown for context only — it never changes the score.