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Head-to-head Updated May 2026

BFGoodrich Urban Terrain T/A vs Michelin Latitude Cross — Compared (May 2026)

Our Relative Score blends 60% objective test data with 40% owner-review signal — so any two tires can be compared even if they were never tested on the same day.

Tire A BFGoodrich

BFGoodrich Urban Terrain T/A

Premium Touring Summer tire

BFGoodrich Urban Terrain T/A tread pattern
Objective (60%)
–/100
No test data yet
User signal (40%)
87/100
18 owner reviews
Dry
89
Wet
86
Snow
100
Comfort
85
Treadwear
89
Handling
79
Check price on Amazon

Prices change daily — check the retailer for your size.

VS
Tire B Michelin

Michelin Latitude Cross

All Season Touring tires

Michelin Latitude Cross tread pattern
Objective (60%)
–/100
No test data yet
User signal (40%)
81/100
59 owner reviews
Dry
86
Wet
84
Snow
74
Comfort
82
Treadwear
89
Handling
76
Check price on Amazon

Prices change daily — check the retailer for your size.

VerdictWinner: BFGoodrich Urban Terrain T/A — better snow, dry and comfort. It leads or ties in every category we score.
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Category breakdown

6 categories, side by side

Each bar is the Relative Score for that category. Expand a tile to see the test results and owner ratings behind it.

Dry

Weight: Neutral
Score (0–100) Urban Terrain T/A leads by 3
A
89
B
86
Why this score
SourceUrban Terrain T/ALatitude Cross
Tyre Reviews owners 89 86

Wet

Weight: Important
Score (0–100) Urban Terrain T/A leads by 2
A
86
B
84
Why this score
SourceUrban Terrain T/ALatitude Cross
Tyre Reviews owners 86 84

Snow

Weight: Neutral
Score (0–100) Urban Terrain T/A leads by 26
A
100
B
74
Why this score
SourceUrban Terrain T/ALatitude Cross
Tyre Reviews owners 100 74

Comfort

Weight: Neutral
Score (0–100) Urban Terrain T/A leads by 3
A
85
B
82
Why this score
SourceUrban Terrain T/ALatitude Cross
Tyre Reviews owners 85 82

Treadwear

Weight: Important
Score (0–100)
A
89
B
89
Why this score
SourceUrban Terrain T/ALatitude Cross
Tyre Reviews owners 89 89

Handling

Weight: Neutral
Score (0–100) Urban Terrain T/A leads by 3
A
79
B
76
Why this score
SourceUrban Terrain T/ALatitude Cross
Tyre Reviews owners 79 76

Scores at a glance

CategoryBFGoodrich Urban Terrain T/AMichelin Latitude Cross
Relative Score 88 83
Dry 89 86
Wet 86 84
Snow 100 74
Comfort 85 82
Treadwear 89 89
Handling 79 76

Higher is better. The Relative Score follows your weights below; category scores do not change.

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Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.

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Recomputed
Headline score

Tire A

Tire B

From owners

Pros, cons & observations

Themes extracted from owner reviews across retailers and review sites — not the opinion of TireWheelGuide.

Tire A BFGoodrich Urban Terrain T/A

The BFGoodrich Urban Terrain T/A is widely regarded as a highly durable, versatile all-weather tire that excels in longevity and multi-surface traction. While users frequently praise its performance in snow, mud, and wet conditions, the consensus notes a trade-off in increased road noise and a slight reduction in fuel economy compared to dedicated summer tires.

Pros

  • Exceptional tread life and durability across various vehicle types.
  • Strong traction and confidence in winter conditions, including snow and slush.
  • Reliable off-road capability on loose surfaces like mud, wet grass, and gravel.
  • Excellent value for money given the balance of on-road comfort and off-road utility.

Cons

  • Higher levels of road noise compared to standard highway or OEM tires.
  • Noticeable impact on fuel efficiency for some users.
  • Not intended for high-speed, performance-oriented driving.
  • Steering response and handling precision may feel less sharp than dedicated summer touring tires.

Observations

  • Users fitting these to 4x4s and SUVs (e.g., Landcruiser, Kodiaq, Dacia Duster) report high satisfaction with towing and off-road grip.
  • Drivers of larger SUVs like the BMW X5 noted that while steering response is slightly softer than premium summer tires, the superior tread life and all-terrain capability make them a preferred choice.
Tire B Michelin Latitude Cross

The Michelin Latitude Cross is widely regarded as a high-performing, versatile all-terrain tire that excels as a 'best-of-both-worlds' compromise for SUV and 4x4 owners. Users consistently praise its exceptional wet-weather grip, impressive longevity, and off-road capability, noting it significantly outperforms standard factory-fitted tires in mixed-terrain conditions.

Pros

  • Exceptional wet-weather traction and resistance to aquaplaning
  • Impressive tread life and durability over high mileage
  • Strong off-road performance on mud, gravel, and grass
  • Surprisingly quiet and comfortable on-road manners for an all-terrain tire

Cons

  • Reports of sidewall vulnerability to sharp rocks and punctures
  • Increased fuel consumption compared to road-biased tires
  • Performance degradation and hardening of the rubber compound over long-term aging (5+ years)
  • Occasional reports of increased road noise at high motorway speeds

Observations

  • Heavy 4x4 and SUV owners (e.g., Land Cruiser, Defender) report excellent load-carrying stability and longevity.
  • Users transitioning from factory-fitted Bridgestone Duelers consistently report a 'night and day' improvement in handling and wet-weather confidence.
  • Small 4x4 owners (e.g., Suzuki Jimny, Panda Cross) note improved off-road capability without sacrificing daily driving comfort.
Specifications

Specs side by side

Attribute A · BFGoodrich Urban Terrain T/A B · Michelin Latitude Cross
CategoryPremium Touring Summer tireAll Season Touring tires
Vehicle typePassenger Car / CrossoverSUV and 4x4
Final verdict

Which one should you actually buy?

BFGoodrich

Michelin

Winner: BFGoodrich Urban Terrain T/A — better snow, dry and comfort. It leads or ties in every category we score.

Pick tire A You drive through snowy winters

BFGoodrich Urban Terrain T/A scores 100 vs 74 on snow.

Pick tire A You want the most grip on dry roads

BFGoodrich Urban Terrain T/A scores 89 vs 86 on dry.

Pick tire A You want the most comfortable ride

BFGoodrich Urban Terrain T/A scores 85 vs 82 on comfort.

Pick tire A You enjoy sharp, responsive handling

BFGoodrich Urban Terrain T/A scores 79 vs 76 on handling.

Tire A · BFGoodrich Urban Terrain T/A
Check price on Amazon
Tire B · Michelin Latitude Cross
Check price on Amazon

How do we compare tires?

Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements) normalized against the best tire in each test and weighted toward recent tests. 40% comes from thousands of owner reviews collected from retailers and review sites. When a tire has only one of the two, we use what exists and say so.

Community buzz from Reddit and forums is shown for context only — it never changes the score.