46
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
44/100
19 owner reviews
Prices change daily — check the retailer for your size.
Head-to-head
Updated May 2026
Bridgestone Turanza EL440 vs Yokohama AVID Ascend — Compared (May 2026)
Our Relative Score blends 60% objective test data with 40% owner-review signal — so any two tires can be compared even if they were never tested on the same day.
VS
89
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
91/100
23 owner reviews
Prices change daily — check the retailer for your size.
VerdictWinner: Yokohama AVID Ascend — better treadwear, wet and comfort. It leads or ties in every category we score.
Read full
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Category breakdown
7 categories, side by side
Each bar is the Relative Score for that category. Expand a tile to see the test results and owner ratings behind it.
Dry
Score (0–100)
AVID Ascend leads by 39
Why this score
| Source | Turanza EL440 | AVID Ascend |
|---|---|---|
| Tire Rack owners | 79 | – |
| Tyre Reviews owners | 55 | 80 |
Wet
Score (0–100)
AVID Ascend leads by 46
Why this score
| Source | Turanza EL440 | AVID Ascend |
|---|---|---|
| Tire Rack owners | 69 | – |
| Tyre Reviews owners | 46 | 80 |
Snow
Score (0–100)
AVID Ascend leads by 42
Why this score
| Source | Turanza EL440 | AVID Ascend |
|---|---|---|
| Tire Rack owners | 43 | – |
| Tyre Reviews owners | – | 80 |
Comfort
Score (0–100)
AVID Ascend leads by 45
Why this score
| Source | Turanza EL440 | AVID Ascend |
|---|---|---|
| Tire Rack owners | 69 | – |
| Tyre Reviews owners | 43 | 70 |
Noise
Score (0–100)
Treadwear
Score (0–100)
AVID Ascend leads by 49
Why this score
| Source | Turanza EL440 | AVID Ascend |
|---|---|---|
| Tire Rack owners | 60 | – |
| Tyre Reviews owners | 40 | 95 |
Handling
Score (0–100)
AVID Ascend leads by 29
Why this score
| Source | Turanza EL440 | AVID Ascend |
|---|---|---|
| Tyre Reviews owners | 51 | 80 |
Scores at a glance
| Category | Bridgestone Turanza EL440 | Yokohama AVID Ascend |
|---|---|---|
| Relative Score | 46 | 89 |
| Dry | 56 | 95 |
| Wet | 47 | 93 |
| Snow | 43 | 85 |
| Comfort | 44 | 89 |
| Noise | – | 88 |
| Treadwear | 41 | 90 |
| Handling | 51 | 80 |
Higher is better. The Relative Score follows your weights below; category scores do not change.
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Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.
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Recomputed
Headline score
46
/ 100
Tire A
89
/ 100
Tire B
Only categories both tires have data for count toward the headline score.
From owners
Pros, cons & observations
Themes extracted from owner reviews across retailers and review sites — not the opinion of TireWheelGuide.
The Bridgestone Turanza EL440 is widely regarded as a disappointing OEM tire, frequently criticized for premature tread wear and escalating road noise as the tires age. While a small minority of users find the dry handling and steering precision acceptable for daily commuting, the prevailing consensus points to poor value, lackluster wet-weather performance, and a short service life that fails to meet expectations for a premium-priced tire.
Pros
- Acceptable steering precision on dry pavement
- Solid construction durability against road hazards like potholes
- Adequate dry-weather grip for conservative, daily commuting
Cons
- Extremely rapid tread wear, often requiring replacement before 30,000 miles
- Significant increase in road noise and cabin drone as the tread wears down
- Poor wet-weather traction and confidence, leading to understeer
- High replacement cost relative to the tire's performance and longevity
Observations
- Owners of Mazda CX-30 and Toyota Camry models frequently report dissatisfaction with the OEM-supplied EL440s, specifically citing premature wear despite regular rotation.
- Users noted that while the tire may feel quiet and comfortable when brand new, these characteristics degrade rapidly within the first 10,000 to 20,000 miles.
The Yokohama Avid Ascend is widely regarded as a high-value, all-season tire that excels in wet weather performance and ride comfort. While most users report significant improvements in traction and noise levels compared to factory-installed tires, a small subset of owners has raised concerns regarding premature tread wear and occasional manufacturing defects.
Pros
- Exceptional wet weather traction and hydroplaning resistance
- High value-to-performance ratio compared to premium competitors
- Smooth and quiet ride quality
- Reliable handling in light snow and slushy conditions
Cons
- Reports of premature or uneven tread wear in some instances
- Occasional noise issues on dry pavement
- Isolated reports of tires going out of round after moderate mileage
Observations
- Subaru Forester owners frequently cite these as a superior upgrade for both comfort and all-weather capability.
- Users of AWD vehicles, including the Audi A4 and Toyota Sienna, report high satisfaction with the tire's handling in mixed precipitation.
- Hybrid vehicle owners noted that the tire maintains fuel efficiency comparable to factory specifications.
Specifications
Specs side by side
| Attribute | A · Bridgestone Turanza EL440 | B · Yokohama AVID Ascend |
|---|---|---|
| Category | Summer Premium Touring tires | Premium Touring All Season tire |
| Vehicle type | Passenger Car / Crossover | Passenger Car / Crossover |
| Tread depth | — | 12/32″ |
| UTQG | — | 740 A A |
| Treadwear warranty | — | 75,000 mi |
| Sidewall | — | Blackwall |
| Max pressure | — | 51 psi |
Final verdict
Which one should you actually buy?
46
/ 100
Bridgestone
89
/ 100
Yokohama
Winner: Yokohama AVID Ascend — better treadwear, wet and comfort. It leads or ties in every category we score.
Pick tire B
You want the longest tread life
Yokohama AVID Ascend scores 90 vs 41 on treadwear.
Pick tire B
Your priority is wet-weather safety
Yokohama AVID Ascend scores 93 vs 47 on wet.
Pick tire B
You want the most comfortable ride
Yokohama AVID Ascend scores 89 vs 44 on comfort.
Pick tire B
You drive through snowy winters
Yokohama AVID Ascend scores 85 vs 43 on snow.
Tire A · Bridgestone Turanza EL440
Tire B · Yokohama AVID Ascend
More comparisons
Also compared with
Bridgestone Turanza EL440 also compared with
Yokohama AVID Ascend also compared with
How do we compare tires?
Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements) normalized against the best tire in each test and weighted toward recent tests. 40% comes from thousands of owner reviews collected from retailers and review sites. When a tire has only one of the two, we use what exists and say so.
Community buzz from Reddit and forums is shown for context only — it never changes the score.