84
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
87/100
48 owner reviews
Prices change daily — check the retailer for your size.
Head-to-head
Updated May 2026
Goodyear Assurance All-Season vs Michelin Latitude Tour 3 — Compared (May 2026)
Our Relative Score blends 60% objective test data with 40% owner-review signal — so any two tires can be compared even if they were never tested on the same day.
VS
77
/ 100
Objective (60%)
–/100
No test data yet
User signal (40%)
69/100
1 owner review
Prices change daily — check the retailer for your size.
VerdictWinner: Goodyear Assurance All-Season — better comfort and treadwear. Pick the Michelin Latitude Tour 3 if handling matters most to you.
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Category breakdown
7 categories, side by side
Each bar is the Relative Score for that category. Expand a tile to see the test results and owner ratings behind it.
Dry
Score (0–100)
Why this score
| Source | Assurance All-Season | Latitude Tour 3 |
|---|---|---|
| Tire Rack owners | 82 | – |
| Tyre Reviews owners | 80 | 90 |
| SimpleTire owners | 93 | – |
Wet
Score (0–100)
Latitude Tour 3 leads by 1
Why this score
| Source | Assurance All-Season | Latitude Tour 3 |
|---|---|---|
| Tire Rack owners | 71 | – |
| Tyre Reviews owners | 75 | 90 |
| SimpleTire owners | 88 | – |
Snow
Score (0–100)
Why this score
| Source | Assurance All-Season | Latitude Tour 3 |
|---|---|---|
| Tire Rack owners | 59 | – |
| Tyre Reviews owners | 30 | – |
| SimpleTire owners | 75 | – |
Comfort
Score (0–100)
Assurance All-Season leads by 43
Why this score
| Source | Assurance All-Season | Latitude Tour 3 |
|---|---|---|
| Tire Rack owners | 74 | – |
| Tyre Reviews owners | 85 | 10 |
| SimpleTire owners | 91 | – |
Noise
Score (0–100)
Why this score
| Source | Assurance All-Season | Latitude Tour 3 |
|---|---|---|
| SimpleTire owners | 89 | – |
Treadwear
Score (0–100)
Assurance All-Season leads by 17
Why this score
| Source | Assurance All-Season | Latitude Tour 3 |
|---|---|---|
| Tire Rack owners | 69 | – |
| Tyre Reviews owners | 20 | 70 |
| SimpleTire owners | 87 | – |
Handling
Score (0–100)
Latitude Tour 3 leads by 25
Why this score
| Source | Assurance All-Season | Latitude Tour 3 |
|---|---|---|
| Tyre Reviews owners | 65 | 90 |
Scores at a glance
| Category | Goodyear Assurance All-Season | Michelin Latitude Tour 3 |
|---|---|---|
| Relative Score | 84 | 77 |
| Dry | 92 | 92 |
| Wet | 87 | 88 |
| Snow | 73 | – |
| Comfort | 90 | 47 |
| Noise | 89 | – |
| Treadwear | 84 | 67 |
| Handling | 65 | 90 |
Higher is better. The Relative Score follows your weights below; category scores do not change.
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Wet grip and treadwear start at “Important” — the two things buyers rank highest. Move the sliders and the scores update instantly.
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Recomputed
Headline score
84
/ 100
Tire A
77
/ 100
Tire B
Only categories both tires have data for count toward the headline score.
From owners
Pros, cons & observations
Themes extracted from owner reviews across retailers and review sites — not the opinion of TireWheelGuide.
The Goodyear Assurance All Season is widely regarded as a budget-friendly, comfortable, and quiet tire suitable for daily commuting in moderate climates. While many users report excellent longevity and value, a notable segment of the user base experiences significant premature tread wear and subpar performance in heavy snow or icy conditions.
Pros
- High level of ride comfort and low road noise
- Excellent value for the price point
- Reliable dry and wet weather traction for non-aggressive drivers
- Strong tread life for many users, with some reporting over 60,000 miles
Cons
- Inconsistent tread life, with reports of premature wear well before the warranty limit
- Poor performance in winter conditions, specifically on ice and deep snow
- Occasional reports of vibration and balance issues immediately after installation
- Reduced traction during heavy rain compared to premium alternatives
Observations
- Users on mid-size SUVs like the Toyota RAV4 and Honda CR-V generally report high satisfaction regarding ride quality and noise levels.
- Drivers of heavier vehicles or those in mountainous, snowy regions report that the tire struggles to maintain grip, suggesting it is better suited for flat, temperate environments.
The Michelin Latitude Tour 3 is characterized by a polarizing performance profile, offering high levels of mechanical grip at the expense of ride comfort and cabin noise. While users appreciate the tire's handling capabilities, the trade-off in refinement may be significant for those prioritizing a luxury driving experience.
Pros
- Exceptional dry and wet surface grip
- Reliable handling performance
Cons
- High levels of road noise
- Harsh ride quality and impact absorption
Observations
- The tire's performance characteristics suggest it is better suited for drivers prioritizing handling over comfort.
Specifications
Specs side by side
| Attribute | A · Goodyear Assurance All-Season | B · Michelin Latitude Tour 3 |
|---|---|---|
| Category | — | Summer Premium Touring tires |
| Vehicle type | — | SUV and 4x4 |
| Sizes available | 51 | — |
| Rim diameters | 14″ – 20″ | — |
| Tread depth | 9/32″ | — |
| UTQG | 600 A B | — |
| Treadwear warranty | 65,000 mi | — |
| Sidewall | Blackwall | — |
| Max pressure | 51 psi | — |
Final verdict
Which one should you actually buy?
84
/ 100
Goodyear
77
/ 100
Michelin
Winner: Goodyear Assurance All-Season — better comfort and treadwear. Pick the Michelin Latitude Tour 3 if handling matters most to you.
Pick tire A
You want the most comfortable ride
Goodyear Assurance All-Season scores 90 vs 47 on comfort.
Pick tire B
You enjoy sharp, responsive handling
Michelin Latitude Tour 3 scores 90 vs 65 on handling.
Pick tire A
You want the longest tread life
Goodyear Assurance All-Season scores 84 vs 67 on treadwear.
Tire A · Goodyear Assurance All-Season
Tire B · Michelin Latitude Tour 3
More comparisons
Also compared with
Goodyear Assurance All-Season also compared with
Michelin Latitude Tour 3 also compared with
How do we compare tires?
Every category score blends two independent signals. 60% comes from professional tire tests (braking distances, lap times, noise measurements) normalized against the best tire in each test and weighted toward recent tests. 40% comes from thousands of owner reviews collected from retailers and review sites. When a tire has only one of the two, we use what exists and say so.
Community buzz from Reddit and forums is shown for context only — it never changes the score.